Word of Mouth

Mark Joyner posted the question in his blog:What is the single most powerful force in marketing?

And he said that there most definitely is a right answer. Of course, and many of the 950 comments to his post included it.

But then I started wondering... and realized: 

It all Depends on What You See as Marketing

If marketing is defined as getting the message about a product or service out to people, the answer must be word of mouth.

We have all experienced it, if a trusted friend tells us about a great product or service, we will immediately trust it and not think twice about buying it.

Word of mouth will win hands down compared to any other form of getting the message out.

The Whole Marketing Process

But then I started to think further and realized that a lot of marketing experts also include product creation in the marketing process.

Once it is clear who my clients are, I need to find out what they need. And the better I am at understanding them and their problem, the higher the chances that my solutions will succeed.

So do I think that market research is the single most powerful force in marketing?

Well, if I had to choose between

1) investing time and money into understanding my clients to build a perfect product

2) creating word of mouth

I would opt for the first, and let the second follow automatically.

And in his book The Irresistible Offer Mark says: "Well, actually,there is a word for selling the sizzle without steak. It's called a scam."

The Single Most Powerful Marketing Tactic

If I had the perfect product already and had to choose one marketing tactic to get the word out, I would use the most powerful marketing tactic: word of mouth.

And it will be a whole lot easier with a great product that a thirsty crowd is waiting for.

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