Word of MouthWord of mouth has long been seen as a valuable marketing tool. Mark Joyner posted the question in his blog: It all Depends on What You See as MarketingIf marketing is defined as getting the message about a product or service out to people, the answer must be word of mouth. MY PERSONAL VIEWPOINT Never underestimate the power of people. The rise of online social networking has exploded the well-known medium of word of mouth advertising and marketing. Human nature has shown that we are more likely to talk about negative experiences than our good ones. Yet the online phenomenon is changing that as well. Good and bad are both shared, and it is a fantastic way to get genuine endorsements. This is essentially a new way to promote your business through personal feedback. With tools, such as Facebook, you can also really understand the people who like your business. You can access statistics and elicit feedback directly from customers, to better understand them. An absolutely valuable tool in growing and improving any business. Just remember that, as always, it goes both ways. People will also share negative experiences, and these also provide an opportunity to improve. The Whole Marketing ProcessBut then I started to think further and realized that a lot of marketing experts also include product creation in the marketing process. And in his book The Irresistible Offer The Single Most Powerful Marketing TacticIf I had the perfect product already and had to choose one marketing tactic to get the word out, I would use the most powerful marketing tactic: word of mouth. And it will be a whole lot easier with a great product that a thirsty crowd is waiting for. Go from Word of Mouth to Home Based Business Hub |
