Word
of MouthMark
Joyner posted the question in his blog:
What is the single most
powerful force in marketing?
And he said that
there most definitely is a right answer. Of course, and many of the 950
comments to his post included it.
But then I started
wondering... and realized: It all Depends
on What You See as Marketing If marketing is
defined as getting the message about a product or service out to
people, the answer must be word of mouth.
We have
all experienced it, if a trusted friend tells us about a great product
or service, we will immediately trust it and not think twice about
buying it.
Word of mouth will win hands down
compared to any other form of getting the message out. The
Whole Marketing ProcessBut then I started to think
further and realized that a lot of marketing experts also include
product creation in the marketing process.
Once it
is clear who my clients are, I need to find out what they need. And the
better I am at understanding them and their problem, the higher the
chances that my solutions will succeed.
So do I
think that market research is the single most powerful force in
marketing?
Well, if I had to choose between
1)
investing time and money into understanding my clients to build a
perfect product
2) creating word of mouth
I
would opt for the first, and let the second follow automatically. And
in his book
The Irresistible Offer Mark says:
"Well, actually,there
is a word for selling the sizzle without steak. It's called a
scam." The Single Most Powerful Marketing
TacticIf
I had the perfect product already and had to choose one marketing
tactic to get the word out, I would use the most powerful marketing
tactic: word of mouth. And it will be a whole lot
easier with a great product that a thirsty crowd is waiting for. How
to Get Word of MouthThat is something Mark is going
to show us in the next few days. Watch his blog to see word of mouth in
action. Imagine 950 comments in just 24 hours after getting the message
out there...
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Strategy
 Mark
Joyner
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