Part
3: Home Based Business Startup Idea: Define Their Pain
You have identified the target market for your home based
business startup idea. It is the area of your passion with many people
who are willing to pay. Now you need to understand the people in that
market.Did
you know that pain
outsells pleasure
by far? How to use Other People’s
Problems to find Your Idea Step 1: Find Problems
Any good home based business startup idea is a solution to a
problem other people have. You can get closer to your idea, by looking
at problems (the pain) that your market faces.
To speed things up, start with Google.
Use your key phrase and add ‘problem’ to the end.
Go through the results of the first 2 or 3 pages and note any
of the recurring problems that are being discussed.
Step 2: Find Questions
Go through the exercise again. This time add
‘question’ to your search. Analyze the results to
find any questions that highlight additional problems. You can also add
‘How’, ‘What’,
‘Why’ for additional results.
For markets that do not use the internet (or for additional
research) have a look at magazines that are written for your target
market. Check for problems highlighted in there.
Note the most common problems and questions that relate to
your target market. This combines two important ingredients: You are
passionate about the area and a large number of people have similar
problems or questions in that area.
Step 3: Get Personal
This might seem like a lot of work, but it is a great test
whether you are up to promoting your business later on.
Talk to your friends and acquaintances about your area of
passion. Find out whether they are facing any of the problems you
identified. Follow up if they mention others who are having a problem
in that area.
Remember that you do not need to sell anything right now; you
are only getting to know your clients.
Make a note of any recurring themes.
Step 4: Highlight the Biggest Pain
Go through your list of problems and questions and categorize
them into pain the people have. Start short sentences with:
“I cannot ...”, “I do not know how to
...”, etc.
Understanding their pain is the basis for finding solutions
that will turn into a successful home business for you.
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