"Build your home business and give yourself choices"
One of the cheapest and most effective ways to get a new home based business lead is to ask your existing clients for referrals.
Yes, that is right.
The most immediate and quickest way to get a new home based business lead is for you to ask your current clients for help.
Marketing through making contact with new clients can be expensive by comparison.
HAPPY CLIENTS WILL RECOMMEND YOU TO OTHERS & OTHERS TO YOU!
If your clients are thrilled by your services, they will refer you whenever the opportunity presents itself.
However, they have lots of other things on their mind, so you will get a lot more referrals if you actually support them talking about you.
It is really basic: Just ask them if they know anyone else who might benefit from your services.
You can even tell them that you have a few spots available that you want to fill.
NEVER ASK FOR REFERRALS DURING THE FIRST CONTACT WITH A CLIENT.
The relationship is still building, the trust is still developing, so do not rush in.
Otherwise they might see you as just wanting to sell, rather than genuinely helping.
THE BEST TIME TO ASK FOR A REFERRAL.
The best time to plant a seed for a referral is at the start of the second or third meeting when they have already realized the value of your offering.
After inquiring how they are, they might tell you that you have really helped them.
Use this to ask whether any of their friends might benefit from your services as well.
That gets them actively thinking about a home based business lead for you, rather than just stumbling across someone by accident.
It puts their attention and focus on people they know who have the same problem. And as you know, that helps to attract those people (or to become conscious of them).
If they tell you a name and maybe even the story of that person, use the end of a meeting to remind them of it.
OFFER THEM SOMETHING CONCRETE & REAL TO PASS ON THE LEAD.
Have something in mind, such as a discount or free trial, that you can offer to the potential client as a way of further tempting them to try your products or services.
Keep in mind that while you want to tempt them, you do not really want it to cost you a lot of money as it is still only a potential client at this stage.
For example, offering a free half hour session with you to discuss your services or demonstrate your products should not be a great expense to you - but could be well worth it in the end.
You can say something like:
I was thinking about "NAME", and am sure that I can help. If you think they might like to try my services, you could give them my card. This gives them ("describe your special offer briefly"), so they can get to know how I work.
Write the name of the person that is being referred and an expiry date (two to four weeks from the current date is a good time) on the card, sign it and hand it on.
Your clients will feel great because they can actually help someone and are able to give them a special deal.
It is really beneficial to your business and your relationships, with both existing and potential clients, to keep track of information you learn about them.
KEEPING NOTES ABOUT EACH CLIENT CONTACT WILL PAY OFF.
You should have a database or notes about each client / potential client.
There are many good reasons to do this, but one of them relates particularly to leads and thanking the referrer.
You can ask: "How did you hear about me?"
This is really useful. As soon as you have someone coming in that was referred by a current client, thank the client who referred the new person.
This can be as simple as saying thank you during the next meeting.
It could also be a quick phone call that evening or you could send them a card or a little present.
Remember the more you give, the more you will get back, not just home based business leads.